Centralized management and control solution C a e s a r s E n t e r t a i n m e n t   C a s e S t u d y The challenge The solution – A centralized command and control PARCS system  For years, Caesars Entertainment in Las Vegas hesitated to charge for self-parking since the company believed that this action would deter visitors from staying or shopping at their resorts. Today these resorts no longer have sufficient capacity to meet demand, ma

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