C A SE S TUDY 800.914.7872 | marchex.com | contactus@marchex.com © 2017 Marchex, Inc. All rights reserved. media efficiency and improve overall paid search metrics. Results With the new telesales data combined with their e-commerce data, the customer made the following optimizations: paused keywords that were not profitable during certain times of the day, shifted budget towards locations with higher profitability, and improved ad creat

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