Case Study
C C a a s s e e S S t t u u d d y y
C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y ! " ! # $ % # # ! &'( ) ( &*( *( &( +( ,( -) # # ! %* -# . # ! / # . / / 0 As CSI Marketing, Inc. expanded from a small sales agency with a few lines to a larger one, with a growing number of manufacturers and sales reps, the agency faced several challenges: 1) They needed a reliable way to track commissions owed versus those