Case Study

C C a a s s e e S S t t u u d d y y

C C a a s s e e S S t t u u d d y y

             C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y    !     "  !    # $      % #   # !  &'( ) (   &*( *(   &( +(   ,( -)   #  # ! %*  -#  .   #  !   / #  . / / 0  As CSI Marketing, Inc. expanded from a small sales agency with a few lines to a larger one, with a growing number of manufacturers and sales reps, the agency faced several challenges: 1) They needed a reliable way to track commissions owed versus those

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