Case Study

C C a a s s e e S S t t u u d d y y

C C a a s s e e S S t t u u d d y y

           C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y    !     "  !  #    $% & '  (  '')   * &   & !  + , " -  .  - /  -  &  & -    0 / ) ) & &   &  & ! / - 1-  1#  2&  0   &  !  3 ) &  0 ) ) 4  Like many sales agencies, Kain-McArthur, Inc. struggled with a custom-built software that turned out to be not-so-customized. The agency continually spent money on maintenance and adding features to a softwar

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