Case Study

C C a a s s e e S S t t u u d d y y

C C a a s s e e S S t t u u d d y y

             C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y    !     "  !   #    $ #   # !  %&'&%&(& '$&%)&&)& *&)'&&$*& $+&,    #  # ! *-&*& *.&*&  /   0#  1   #  !   2 #  1 2 2 3  Before Haimes Coleman Group purchased dynaMACS, the agency used Excel spreadsheets to attempt to track sales and commissions. This became more difficult as the agency grew. “We really didn’t have a sales program,” says Gayle Marsh

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