Case Study
C C a a s s e e S S t t u u d d y y
C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y ! " ! # $ # # ! %&'&%&(& '$&%)&&)& *&)'&&$*& $+&, # # ! *-&*& *.&*& / 0# 1 # ! 2 # 1 2 2 3 Before Haimes Coleman Group purchased dynaMACS, the agency used Excel spreadsheets to attempt to track sales and commissions. This became more difficult as the agency grew. “We really didn’t have a sales program,” says Gayle Marsh