Case Study
C a s e S t u d y
PROMOTING RESPONSIBLE GAMING MADE EASY Singapore Pools has over 300 branches and authorized retail outlets that offer lottery games, such as Toto, 4D and Singapore Sweep and Sports Betting for football matches and motor racing events, as well as betting on horse races. Since its formation, Singapore Pools has been playing an important role in gradually changing the turbulent, risky gambling scene of the 1960s and 1970s to one where the social cost to individuals and families has become more manageable. As a socially responsible gaming operator, Singapore Pools upholds self- regulating guidelines in the way they run our operations day-to-day. To easily and consistently promote their responsible gaming campaign in all of their outlets and branches, Singapore Pools turned to digital s