WHY ECOMMERCE? Recognizing the changing needs of its customers, Buyers Products embarked on its digital transformation journey in 2016. Before implementing InsiteCommerce the company was seeing a range of orders being placed through the EDI, phone calls/CSRs and email and fax. Customers were visiting multiple, independent static sites which all had limited functionality, poor user experience and no ordering capabilities. Customers were going to the sites looking for information on inventory, order status and tracking and availability. Buyers Products knew that in order to do eCommerce right, they had to invest in a powerful solution. Building a strong platform from day zero was mission critical. BUYERS PRODUCTS BUILT TOUGH AND MADE IN THE U.S.A. CUSTOMER SUCCESS STORY ABO

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