Business Intelligence for Brand Management For one of the leading US consulting agencies Itransition was entrusted to build a secure BI portal, uniting online data gathering tools, third- party software modules, and the internal data processing center. Problem Our customer, who is among the leading US consulting agencies specializing in brand building, helps its clients to successfully overcome the most sophisticated issues of monitoring and inuencing their brands online. This challenging mission would be impossible without smart software enabling to collect and analyze brand mentions, detect issues and facilitate related decision making. Inuencing Public Image Online Big B2C players, such as food producers or home electronics manufacturers, constantly face the challenge of managing thei

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