The CDO’s dilemma Simply walk into any business meeting and the dilemma is clear as day: is the data stored by your organization to be trusted? It’s a safe bet that 3 out of 5 times (if not more), both business and IT can’t articulate answers to what many would consider easy-to-answer questions. Here’s the test: Take any report being discussed in a business meeting and simply ask one or more of the following six questions. In no time, it will become clear that everyone is not on the same page. • Who can give me the correct definition of the data on that report? • Who can tell me where they go to understand the data on that report? • Can anyone tell me the quality of the data on that report? • Are there synonyms being used to describe the same terms on that report? • What’s the so

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