Case Study: BURBANK CUSTOMER PROFILE When most of us think of Burbank California we think of movie studios, the Jay Leno or the Johnny Carson Show. However, Burbank is more than a must-see stop on Hollywood tour maps. Overall, Burbank is home to 45,000 households and 6,000 businesses and Burbank Water and Power (BWP), a city agency, has providing water and electricity to them since 1913. It is a government agency with a long and succes

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