1 CASE STUDY Building the Family Brand at Spring Hill College The Team Campus Sonar Campus Sonar helps higher education leverage social media intelligence (data) to inform their strategies and campaigns to better recruit and retain students, evolve program offerings, earn sustainable donations, and demonstrate societal value. We use social listening, a market research tool, to capture insights and data from the internet in a way that’s reliable, fast, and cost-effective compared to traditional market research methods. As an extension of your on-campus team, the humans behind Campus Sonar ensure that the social media intelligence we capture is categorized in ways that make sense, analyzed in the appropriate context, and investigated thoroughly to identify opportunities for your camp

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