Case Study Building a New Window into the Computer Hardware Marketplace By Alex Chang and Dustin Hindman Copyright © 2019 Point B. All rights reserved. pointb.com The Challenge A global leader in computer hardware wanted a better way to measure and act on pricing and product events in its markets. Internal attempts to collect pricing data points across competitors, regions and sales channels had proven difficult and time-consuming. By the time those internal efforts were done, the window for taking action had passed. Leadership was looking for faster insight – the capability to proactively and reactively respond to pricing events in the market based on insights derived from daily global pricing data. After considering a number of partners, the company chose Point B

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