BUILDING A MORE CAPABLE, MORE SEO-FRIENDLY PLANETMAGPIE.COM USING SITEFINITY CMS. San Jose IT Consultant PlanetMagpie Selects Sitefinity CMS for Rebuilding Their Website & Recommending to Clients to Clients THE CHALLENGE PlanetMagpie needed a whole new website. We were missing capabilities we needed on the administration side, and the current site version (codenamed “PM 2.5”) had caused some unexpected difficulties. One, the site used GUIDs to list webpages. These are numeric ID numbers used as a webpage’s URL, like this: www.planetmagpie. com/ItemID=23552998210. The search engines couldn’t read these URLs as clearly as they would regular text. So PM 2.5’s SEO fluctuated. Two, there was a disconnect between website content and navigation. We could update the content throug

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