Adobe Customer Story Budget prices, luxury service. WestJet reaches more travelers with high-flying campaigns created with Adobe solutions. “With Adobe solutions, WestJet is reaching customers with relevant and compelling campaigns that help drive better conversion and improve the online guest experience. ” Jason Wiegand, Manager of Digital Analytics and Optimization, WestJet RESULTS SOLUTION Adobe Experience Cloud, including: Adobe Advertising Cloud Search, Adobe Analytics and Adobe Audience Manager within Adobe Analytics Cloud, and Adobe Target within Adobe Marketing Cloud Adobe Creative Cloud for enterprise LESS TIME required to support SEM KNOW what customers want with cross-channel data REDUCTION in weekend campaign costs Tailored content and retargeting BOOST conversion 40% 14%

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