Case Study
BT IP Connect platform supports global expansion for Midea
Challenge Founded in 1968, Midea Group is a renowned Chinese manufacturer and exporter of household appliances such as refrigerators, washing machines, electric cookers, water dispensers, microwave ovens, and air conditioners. As well as an extensive marketing network across China, Midea has 21 subsidiary branches in markets such as the US, England, Germany, Japan, Hong Kong, Korea, Canada, Russia, France, Malaysia, and Vietnam. In 2011,