Brown-Forman Corporation Qualtrics Research

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BROWN-FORMAN CORPORATION QUALTRICS RESEARCH SUITE CASE STUDY QUALTRICS PANELS CASE STUDY “Qualtrics allows us to be more responsive to our research needs with a more cost-effective approach, instead of being required to outsource research or, in some cases, not conduct research altogether because of budget constraints. Now we are able to help guide the business in near real-time with more consumer feedback.” Jeremy Neff Louisville, KY www

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