Case Study
Brother and sister entrepreneurs create bold Afrocentric colors with a purpose
Brother and sister entrepreneurs create bold Afrocentric colors with a purpose In 2014, Dara Ajayi and his sister, Addie Elabor, sensed an opportunity for clothes that put a contemporary twist on Afrocentric patterns and colorful prints. In six years, D’IY ANU has grown from a one-employee startup to a thriving e-commerce business with a large staff and loyal clientele. I got the support I needed We didn’t really do payroll in the beginning. For the fi rst year and a half, we were just writing personal checks to our one employee. But as we brought more people in, we quickly realized that we needed to automate the process and pay taxes on payroll. Our brother works for ADP®, so he introduced us to a representative. I had never done payroll before, but it was a pretty seamless tr