Case Study
Brooklinen
Case Study BrooklinenCase Study Brooklinen Product Launch: Brooklinen ACTIVATE and Brooklinen collaborated with 12 lifestyle influencers to foster brand awareness around Brooklinen, and drive consumers to ultimately purchase the brand’s new bedsheets collection. Brooklinen received 24+ pieces of high quality influencer custom content for repurpose on Brooklinen’s own social channels. Challenge Solution — Educate consumers about Brooklinen’s product offering, differentiation, and value in an accessible way — Drive qualified traffic directly to Brooklinen brand site for purchase — Partnered with 12 US high-quality lifestyle influencers through ACTIVATE’s influencer technology to produce compelling custom content that highlighted the new collection — Through Instagram posts, Instagram