Brits vs. Yanks How U.S. and U.K. Fashion Brands Compare on Email MarketingWho’s Winning With Email? Email marketing in the United States and the United Kingdom has much in common, beginning with the language. But there’s plenty below the surface that separates these two email marketing powerhouses. Some surface differences exist: color/colour, cart/basket, Main Street/ High Street, holiday/Christmas. Plus, U.S. marketers haven’t caught on to the “payday” or “bank holiday” promotions that are a staple of U.K. marketing, although Boxing Day (Dec. 26) is beginning to make its presence felt. And, of course, there’s one big difference: Opt-out email is just fine for U.S. marketers but prohibited in the U.K. for consumers. Some research studies have tried to pinpoint differences betwee

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