Customer profile ? An Aptos Case Study Bringing the True Religion “Endless Aisle” to Store Associates’ Wrists Through Envy-Worthy Wearables Company: True Religion Retail focus: Fashion-forward denim Founded: 2002 Head office: Manhattan Beach, CA Stores: 150+ US and international Other channels: 700+ third-party retailers Website: www.truereligion.com2 The Challenge: So Many SKUs, Not Enough Space True Religion knows all too well that the number of SKUs can grow quickly in the denim business. Offering their huge and ever-expanding range of washes, sizes, colors and cuts would be a challenge in any retail space, let alone the hyper-focused 1,500 square feet of many of their stores. The company decided to address this challenge early in 2015. They wanted an endless aisle soluti

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