Case Study

Briggs & Stratton powers dealer site with IMAS Web

Briggs & Stratton powers dealer site with IMAS Web

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Briggs & Stratton Australia Pty Ltd (BSA) is a wholly owned subsidiary of Briggs & Stratton Corporation in the USA, the world’s largest manufacturer of air-cooled petrol engines. BSA extended its RPG-based IMAS ERP system with IMAS Web, LANSA’s plug-and-play dealer Web solution for IMAS customers. The solution, called BSAWeb, provides a real-time 24x7 service to BSA’s dealers and keeps prices competitive. Barry Winters, manager of distribut

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