The Bridgford Building Wellington Crescent Fradley Park Lichfield Staffordshire WS13 8RZ Tel : - 01543 443200 www.bridgford.co.uk Retail Fit-out (Concept/Prototype Schemes) New concepts are essential for the retail sector, but can be challenging. Bridgford Interiors succeeded in translating an American concept to Kensington High Street. Summary of Sector • By its very nature the retail sector needs to continuously evolve to attract new and retain existing customers. • New concepts or prototypes are the precursor to a greater programme of works - if the prototype trades successfully and meets the clients objectives it is likely to be rolled out through the brand. • Prototype work is historically subject to change mid programme to amend specification or design

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