Breast Cancer Awareness: Hologic Empowers Patients to Demand Early Detection
Breast Cancer Awareness: Hologic Empowers Patients to Demand Early Detection
2 PagesSUCCESS STORY: Global healthcare and diagnostics company Hologic partnered with Brand Networks, the leading provider of relevance-driven native social marketing software and services, to raise awareness about new technology in the fight against breast cancer. Hologic launched a campaign around the Genius™ 3D MAMMOGRAPHY™ exam to inform consumers, in turn influencing insurers to cover 3D™ breast exams. MEET HOLOGIC AND THE GENIUS™ 3D MAMMOGRAP
