family business, built on values and commitment to partnership, Wirtz Beverage Group , now known as Breakthru Beverage Group, was founded in 1945 by Arthur Wirtz. As one of the first multi-state distributors, Breakthru Beverage Group operates in Illinois, Nevada, Minnesota, Wisconsin and Iowa, with combined revenues of $1.8 billion annually and 2,500 employees. THE CHALLENGE Like many companies in the beverage industry, Breakthru Beverage

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