Case Study

Brass Key

Brass Key

Brass Key Product Purchase Order Finance Location Federal Way, Wa Industry Wholesale / Distribution The Challenge Brass Key manufactures and provides highly sought-after goods, such as Disney products and home décor items, to large retail chains such as Costco, Walmart, and Toys “R” Us. It differs from other companies with Asian manufacturing models because it is founded on the principle of the Chinese notion of Guanxi, which is a business built on personal relationships, throughout all verticals of the supply chain. Brass Key’s involvement in the entire supply chain process—from the initial product design, to manufacturing, to supplier relations—ensures reasonable prices for these quality goods. When Brass Key needed to level off their cash flow, Bibby Financial Services stepped in with a

Join for free to read