Case Study
Brandmuscle bolsters co-op usage for luxury auto brand.
AUTOMOTIVE / CASE STUDY Brandmuscle bolsters co-op usage for luxury auto brand. An international manufacturer of luxury/performance vehicles, this company has a network of over 350 dealers located throughout the U.S. including multiple automobile brands, motorcycle and financing divisions. Brand misrepresentation at the local level Many dealerships were already working with their own local advertising agencies to create marketing materials