Case Study
Brandes Investment Partners - Shortened time to update existing marketing materials by 90%
www.seismic.com Brandes Investment Partners’ marketing team did not have complete control to update existing materials or create anything new. Fact sheets were automated in SQL server reporting services, which meant having steal time from the already inundated development team for the simplest of changes. With no single source for data and no simple tools for marketing to access the data and create materials, updating an existing chart to include two additional columns would take 16 hours over the course of three weeks to complete. Months after beginning an initiative to build an enterprise data warehouse, Brandes chose Seismic as a partner to harness this data to automatically update marketing materials. By integrating the data warehouse, Morningstar, and GICS translations wi