Case Study
Boys and Girls Clubs of Canada Capital One Race for Kids Event
Boys and Girls Clubs of Canada Capital One Race for Kids Event www.raceforkids.ca Industry Not-for-profit Fundraising Event Partner A.K.A. New Media Inc. 100-20 Maud Street Toronto, ON M5V 2M5 Canada www.akanewmedia.com Matthew Myers COO & Executive Vice President 416.323.1981 ext. 22 matthew@akanewmedia.com Goals ? Function as the event’s primary marketing, communication and “image” vehicle. ? Create a clean