BookPal, a California-based online bookseller, faced operational inefficiencies due to fragmented systems like BigCommerce, Salesforce, and Xero. Seeking a centralized platform, they partnered with Bista Solutions to implement Odoo ERP. The project integrated CRM, sales, inventory, procurement, accounting (with Avalara), and drop-shipping—all under one system. Key customizations included a multi-shipment module, Avalara auto-tax exemption, and BigCommerce integration. Completed in six months, the implementation improved data accuracy, reduced manual work, and boosted interdepartmental coordination—saving BookPal 30% in time and increasing productivity, communication, and customer satisfaction.

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