BookMyShow uses DataLayer Tool to automate tag creation in GTM which ultimately helped increase accuracy & speed of implementations by 70%
BookMyShow uses DataLayer Tool to automate tag creation in GTM which ultimately helped increase accuracy & speed of implementations by 70%
2 PagesFounded in 2007, BookMyShow enjoys the distinction of being one of the early pioneers in mobile commerce and is a leader in the entertainment ticketing space in India with 25 million+ app downloads. Over the years, the company has grown to 250 cities and drives 10 million ticket sales per month across multiple categories such as movies, sports, and events. BookMyShow faced two big challenges while implementing Google Analytics 360 for their website & applications, (i) Difficulty in monitoring the implementation status from various excel sheets and (2) Increase in errors due to Human Intervention while creating the tags in GTM. DataLayer tool (DLAT) solved these issues at one go. DLAT has a simplified interface where all the stakeholders like developer, tester & manager can inter
