Case Study
Bokoo Bikes
Passion for Pedaling Most people associate Minnesota with interminable winters with bitter cold and daily snowfalls. When they see photos of fleece- and down-covered Minnesotans frolicking in the snow, they must marvel at the human’s ability to adapt. But despite—or maybe because of—the long harsh winters, Minneapolis, MN is one of the biking industry’s prime US markets. In the few short months of life without snow, ice an