Case Study

Bokoo Bikes

Bokoo Bikes

Pages 2 Pages

Passion for Pedaling Most people associate Minnesota with interminable winters with bitter cold and daily snowfalls. When they see photos of fleece- and down-covered Minnesotans frolicking in the snow, they must marvel at the human’s ability to adapt. But despite—or maybe because of—the long harsh winters, Minneapolis, MN is one of the biking industry’s prime US markets. In the few short months of life without snow, ice an

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