Bobbi Brown crushes global marketing campaigns #withAsana Year founded 1991, in New York City Countries where Bobbi Brown products are sold 73+ Makeup artists around the world 5,200 With up to seven or eight global launches at a time—and dozens of people in a handful of countries working on each of them—there are many details for the Bobbi Brown Creative Operations team to consider in order to flawlessly execute a marketing campaign. One of these major campaigns was for the Crushed Lip Color, a new product line that launched in Fall 2017. Bringing Crushed Lip Color to market involved a complex, multi-channel marketing campaign for which Andrew Chin, Creative Project Manager at Bobbi Brown, oversaw every bit of content creation. Andrew’s team, Creative Operations, functions as the link be

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