BNSF Logistics Connecting Their Dispersed Workforce With a Mobile AppThe Situation BNSF Logistics’ purpose is to “deliver what matters.” For their Director of Internal Communications, Sherrell Watson, this meant supporting employees internally and looking at the workplace as an experience. Even as a team of one, Sherrell was determined to create the best possible experience for their employees. After joining the company and conducting an internal communications audit, which included focus groups and interviews with the leadership team, she quickly identified the gaps that existed with the internal communications function at BNSF Logistics. “I wanted to listen to what people said. I wanted to have an understanding of what worked for them, what didn’t work,” Sherrell said. “Through tha

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