Case Study

BNP

BNP

Pages 4 Pages

T he average consumer is subjected to ?ve times more commercial messages today than they were ten years ago and for the dig- itally-connected consumer that number is more like 25 times. That means email, SMS, QR codes and social media in addition to the more traditional print media. Getting content out through this many channels in a timely manner is a real challenge. However, personalising information to make it both timely and relevant for each

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