BMW and INRIX BMW is widely considered one of automotive’s leading innovators, selling over one million luxury cars each year. Designers and researchers at BMW are always pushing the envelope while aiming to design the car of tomorrow. While BMW wasn’t the first automaker to introduce an electric vehicle (EV), they wanted to take a different approach, knowing that successful adoption requires addressing prospective EV buyers’ greatest concerns – knowing whether or not they’ll have enough charge to complete their journey or get to a charging station before they run out. Challenge In developing its first EVs, BMW took this issue head on tasking INRIX to help them develop a navigation system that provides drivers with insight into how far their electric vehicle could travel in any direction o

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