BlueCrest helps Aflac ensure color integrity and brand identity for customer communications. Client profile Aflac aflac.com • Founded in Columbus, Georgia in 1955, today serves over 50 million customers worldwide • Fortune 200 company; the number one provider of supplemental insur- ance in the United States • Support Services group produces 2.6 million mail pieces per month Staying on top of a growing industry Just ten years ago, Aflac was one of only a handful of companies in the supplemental insurance industry. Today, it faces more than thirty competitors. To maintain its number one position as the pro- vider of choice, the company must ensure that it retains its existing customers as well as attracting new ones. Today’s consumer ex- pects easy-to-understand, informative custo

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