Blueair uses Domo's Business Intelligence platform to unify sales data across channels, enabling a data-driven approach to meet rising demand for its air purifiers. By consolidating sales data from various retailers and ecommerce platforms, Blueair can visualize performance, manage inventory effectively, and reduce out-of-stock instances. Domo also helps Blueair track promotions, analyze customer lifetime value, and make strategic placement decisions in stores. Through this data-centric approach, Blueair strengthens retailer partnerships and optimizes sales and marketing strategies, driving sustainable growth and long-term customer engagement.

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