Blue Microphones Launch Blue Microphones’ first ever headphone product into a crowded marketplace, and promote the unique benefits to appeal to the discerning consumer and support the wider sales strategy Our Approach Critical to the success of the launch was the positioning of Blue’s Mo-Fi headphones as a top-tier product with extraordinary audio features, so Wildfire adopted a highly targeted media approach to communicate the most salient messages to different audiences. These included: Harnessing Blue’s heritage in the music/audio space to spark initial media interest Establishing exclusive hands-on previews with tier one consumer tech journalists using the CEO for face-to-face meetings ahead of launch Exciting the wider consumer audience by targeting national publications with a broade

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