Case Study

Bloomsburg University of Pennsylvania Uses Media Monitoring to Prove PR ROI

Bloomsburg University of Pennsylvania Uses Media Monitoring to Prove PR ROI

Bloomsburg University of Pennsylvania Uses Media Monitoring to Prove PR ROI Critical Mention recently spoke with Tom McGuire, Director of Media Relations and Content Strategy at Bloomsburg University, a comprehensive public university located in Bloomsburg, Pennsylvania about its PR and media monitoring strategy. Since 1839, Bloomsburg University has built a rich history of academic excellence as one of 14 public universities in the Pennsylvania State System of Higher Education. With over 8,000 undergraduates, it prepares and inspires students to become dynamic and confident leaders. The university has been recognized nationally by the U.S. News and World Report as one of the Best Regional Universities, northern region in Best Colleges rankings and in 2015 one of 240 colleges t

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