Increase in page views & time on site Decrease in bounce rate Any fashion retailers’ online presence is critically important to its success. Teens are spending even more time browsing online and they expect and are accustomed to immediacy, relevance, choice, easy discovery and personalization. Knowing this, the fashion retailer pro?led here completely redesigned its website in late-2010 to cater more to the teen shopper, offering easy navig

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