CASE STUDY BloomNation: Halting a Flood of Abusive T raffic CHALLENGE BloomNation is an online retailer delivering fresh flowers direct from local florists. Founded in 2011, the company serves customers in 5,000 cities and towns across the United States. In late 2019, the company was listed on Built In LA’s 50 Best Small Places to Work list, which boosted their national profile. But this also attracted malicious actors to their website at a much greater scale. BloomNation was experiencing a flood of abusive attack traffic, such as DDOS, SQLi, XSS, and credential stuffing, from malicious actors attempting to scan their web applications. The impact on the organization was significant: engineers spent time away from building and deploying product features and focused in

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