BUSINESS SCENARIO: Involved into digital product marketing arena, our client dealt with clienteles from various industries and their current requirement focused upon an urgent need to cater to music industry giant. They sought an end-to-end backend development partner who could develop a website that featured latest news, trends and upcoming in pop-music and served its fans with a vibrant, 24/7 mix of news, reviews, music premiers, interviews and original video content. A website that is laser-focused on never-boring but creative personal lives of its generation’s most compelling entertainers was their major goal. Following functionalities were the key requirements: ? Secure, Centralized and Scalable Environment ? Improved Users’ Experience with Most Recent Gossips ? I

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