Agile Master Data ManagementTM: Data Governance in Action A whitepaper by First San Francisco PartnersExecutive Summary What do data management, master data management, data governance and data integration all have in common? Well, other than the fact that they are all current top of mind issues for Chief Information Officers and Compliance Officers; they all also help address the problem of poor data. Central among these is data governance. The cost of poor data governance is hidden in inefficient business processes, excessive data management activities and the inability to use information for strategic business advantage. These translate into lost opportunities to increase revenue and profitability – it is no wonder why they are garnering so much attention. Master data management (

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