325 E. Grand River Ave., Suite 313 • East Lansing, Michigan 48823 digitalactive.com • Phone: 877-222-3550 If there’s one group you want to make sure you don’t disappoint, it’s hard-core fans of college football—especially on Saturdays. But that was a major challenge the Chicago-based Big Ten Network was facing. The network—which is distributed internationally by more than 300 affiliates and broadcasts more than 350 live sports events annually to an estimated 75 million households—needed a better way to organize, reply to and track a flood of email feedback from its viewers. “We were getting a lot of emails from all over with a multitude of questions—programming questions, questions about schedules and just general feedback,” said Mike Vest, media relations manager for the Big Ten Net

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