CUSTOMER & development, manufacture, commercialization and export of pharmaceutical drugs and consumer health care products. Salesforce users — 1300 CT Mobile users — 600 CHALLENGE SOLUTION RESULTS , Lack of flexibility in the current CRM solution: to implement change requests was expensive, sometimes impossible due to the solution limitations , Too much time was spent on verifying data , Un-aligned manual KPI / Dashboards ,Lack of feedback between the customers and the product marketing , Low efficiency of the print media , Salesforce Force.com platform provides flexibility to suit company needs ,Implemented solution provides the company with superior performance ,Built-in Salesforce reporting and Dashboards , Introduction of iPad solution for Closed Loop Marketing (CT

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