©BI Wor ld WId eTM 201 9 | reference: Telecommunications20 Case Study Telecommunications This cable network channel was launching a new brand that spoke to fashionistas and everyday ‘it’ girls. Challenge Make a big statement by aligning with New Y ork Fashion Week while remaining approachable and fun. Solution BI WORLDWIDE engineered a unique PR moment that invited fashionistas to strut their style on a red carpet all over the streets of Manhattan. Photos and videos captured the glamor and were broadcast over social media channels. BIW coordinated permitting, logistics, staff, social media strategy and execution. BIW helped the cable network channel make a huge social media impact: Results Reached over 1.7 million Twitter accounts Facebook engagement up by 57% Facebook reach up by

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