© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 3 Customer Case Study EXECUTIVE SUMMARY Customer Name: Bharti Airtel Industry: Telecommunications Location: India Number of Customers: 190 million subscribers in India; over 8 million in South Asia and over 66 million in Africa BUSINESS CHALLENGES ? Compelling mobile video content offering at affordable rates ? Expanding

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