Counsel for a large consumer packaged goods manufacturer retained Cornerstone Research and two marketing professors in a false advertising matter involving dairy products. Counsel for a large consumer packaged goods manufacturer, retained Cornerstone Research and two marketing professors in a false advertising matter involving dairy products. The plaintiff filed a motion for a preliminary injunction to block another manufacturer’s advertising that compared their two competing products. The court granted our client’s motion for a preliminary injunction. In support of the motion, Professor Dominique Hanssens of the University of California, Los Angeles, prepared a declaration that documented the advertising’s potentially large negative impact. Professor Ronald Wilcox of the University of Vir

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