Ben E. Keith Beverage Distribution Case Study Ben E. Keith is the second largest Anheuser-Busch wholesaler in the United States covering 61 counties in North Texas including Dallas and Fort Worth. Over 250 pre-sale routes service customers throughout the state of Texas. The company has always been a leader at implementing new technologies to equip its pre-sale reps with the tools they need to sell more beer. It moved away from using paper and

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