© Pure Storage 2014 v01 q COMPANY: Betfair www.betfair.com CHALLENGE: • Ability to deploy code quickly. • Scalability for supporting large betting events. SOLUTION HIGHLIGHTS: • Pure Storage FlashArray 420. • Cloud team no longer has to ask the Storage team for support. • Can now spin up hundreds of IaaS and PaaS offerings in 40 minutes. BETFAIR OPTIMISES DEVELOPMENT PROCESS AND STRENGTHENS BEST-IN-CLASS BETTING EXCHANGE WITH PURE S

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